Television Advertising and Televangelism

Discourse Analysis of Persuasive Language

PaperbackAvailable
ISBN 9789027225559 (Eur) | EUR 65.00
ISBN 9781556190063 (USA) | USD 98.00
 
e-Book
ISBN 9789027286291 | EUR 65.00 | USD 98.00
 
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
[Pragmatics & Beyond, VII:5]  1986.  vi, 88 pp.
Publishing status: Available
Table of Contents
1. Introduction
1
1.1. General overview
1
1.2. Introductory comments on the nature of linguistic persuasion
2
1.3. Statement of purpose
4
2. The Language of Persuasion
7
2.1. The theoretical approaches to persuasion
7
2.2. The role of language in the persuasion process
17
2.3. The language of television advertising
30
2.4. Summary
33
3. The Language of Televangelism
35
3.1. Background to the description
35
3.2. Data
37
3.3. Methodology
38
3.4. Procedure
38
4. Results and Discussion
41
4.1. Linguistic novelty
41
4.2. Manipulative persuasion and repetition of names
44
4.3. Names as mini-advertisements
46
4.4. Mitigation of claims
49
4.5. Saying things indirectly
51
4.6. Adjectivalization processes
56
4.7. Imperative structures
57
4.8. Linguistic categories not found
61
5. Summary and Conclusions
63
Footnotes
67
Appendices
69
A. H.P. Grice's Principles of Conversation
69
B. Transcripts of Promotional Segments
70
References
83
Cited by

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Crespo-Fernández, Eliecer
2021. Euphemism in laxative TV commercials: at the crossroads between politeness and persuasion. Journal of Politeness Research 0:0 Crossref logo
Daqun, Zhang
2016. Book review: Stella Bullo, Evaluation in Advertising Reception: A Socio-cognitive and Linguistic Perspective. Discourse Studies 18:3  pp. 370 ff. Crossref logo
FRANK, JANE
1988. ENGLISH IN ADVERTISING. World Englishes 7:3  pp. 355 ff. Crossref logo
Frank, Jane
1994. Selling by mail in a global market.A comparison of communicative strategies in english-language sales letters. Journal of Direct Marketing 8:1  pp. 17 ff. Crossref logo
Miles, Chris
2015. Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue. Marketing Theory 15:1  pp. 95 ff. Crossref logo
Noor, Mehwish, Raza-e- Mustafa, Fakharh Muhabat & Bahram Kazemian
2015. The Language of TV Commercialss Slogans: A Semantic Analysis. SSRN Electronic Journal Crossref logo

This list is based on CrossRef data as of 11 june 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number:  87015812 | Marc record