The cognitive poetics of political discourse
This book sets out a framework for investigating audience responses to political discourse. It starts from the premise that audiences are active participants who bring their own background knowledge and political standpoint to the communicative event. To operationalise this perspective, the volume draws on concepts from classical rhetoric alongside contemporary research in cognitive stylistics and cognitive linguistics (including schema theory, Text World Theory, Cognitive Grammar, and mind-modelling, amongst others). It examines the role played by the speaker’s identity, the arguments they make, and the emotions of the audience in the – often critical – reception of political text and talk, using a diversity of examples to illustrate this three-dimensional approach – from political speeches, interviews and newspaper articles, to more creative text-types such as politicised rap music, television satire and filmic drama. The result of this wide-ranging application is a holistic and systematic account of the rhetorical and ideological effects of political discourse in reception.
[Linguistic Approaches to Literature, 31] 2018. xi, 235 pp.
Publishing status: Available
© John Benjamins
Table of Contents
List of figures
Chapter 1. Preliminaries
Part I. Ethos
Chapter 2. Layers of ethos
Chapter 3. The conceptual ecology of ethos
Part II. Logos
Chapter 4. Logos as representation
Chapter 5. Logos as conceptual mapping
Part III. Pathos
Chapter 6. Rhetorical ambience
Chapter 7. Political resonance
Chapter 8. Conclusion
Appendix A. Transcription conventions used in this book
Appendix B. Excerpt from Theresa May’s speech to the 2015 Conservative Party conference
Appendix C. The lessons of history for Jeremy Corbyn
“Overall the book is a novel contribution to political and critical discourse analysis.”
Terry McDonough, Lancaster University, United Kingdom, in Journal of Language and Politics Vol. 19:2 (2020)
(2009) Malcolm X – By Any Means Necessary – Organisation for Afro American Unity. YouTube [online] https://www.youtube.com/watch?v=WBS416EZsKM&t=272s (accessed 13th July, 2017).
Allington, D. and Swann, J.
Ames, R. and Mason, M.
Apperly, I. A.
Asch, S. E.
(2014) Post European election poll. Conservative Home [online]. http://www.conservativehome.com/wp-content/uploads/2014/05/LORD-ASHCROFT-POLLS-Post-Euro-Election-Poll-Summary-May-2014.pdf (accessed 6th September, 2017).
Atwater, D. F.
Bartlett, F. C.
Bateson, F. W.
Bex, T., Burke, M. and Stockwell, P.
(2011) An economics lesson for David Cameron. New Statesman [online]. http://www.newstatesman.com/blogs/david-blanchflower/2011/06/credit-card-cameron-basic (accessed 13th July, 2017).
Borgida-Chiappini, F., Nikerson, C. and Planken, B.
(2014) Why can’t politicians talk like normal people? YouTube [online] https://www.youtube.com/watch?v=_xBI8CKy9wQ (accessed 13th July, 2017).
Brône, G. and Vandaele, J.
Brown, P. and Levinson, S.
in press). Reading political minds: “backstage” politics in audience reception. In Kranert, M. & Horan, G. eds ‘Doing Politics’: Discursivity, performativity and mediation in political discourse Amsterdam John Benjamins
Bucholtz, M. and Hall, K.
(2009) Was I offended by this brutal spinmeister? No. I was bored. Guardian [online] https://www.theguardian.com/commentisfree/2009/mar/24/in-the-loop-alastair-campbell (accessed 5th July, 2017).
Carrell, S., Watt, N. and Wintour, P.
(2015) David Cameron aims to highlight risk of political chaos in leaders’ TV debate. Guardian [online] http://www.theguardian.com/politics/2015/apr/01/david-cameron-aims-to-highlight-risk-of-political-chaos-in-leaders-tv-debate (accessed 17th August, 2015).
Carruthers, P. and Smith, P.
Carter, R. and Stockwell, P.
(2014) Cameron’s conference rap. YouTube [online]. https://www.youtube.com/watch?v=0YBumQHPAeU (accessed 6th June, 2017).
Chilton, P. and Schaffner, C.
(2013) You’re ‘avin’ a laugh, intcha, George Osborne? If you’re going to do Fake Commoner Voice, at least commit to it. Tom Chivers [online] https://tommychivers.wordpress.com/2013/04/02/youre-avin-a-laugh-intcha-george-osborne-if-youre-going-to-do-fake-commoner-voice-at-least-commit-to-it/ (accessed 5th July, 2017).
Clark, U. and Zyngier, S.
Coe, K. and Reitzes, M.
(2013) George Osborne, gawd bless yer. Guardian [online] https://www.theguardian.com/commentisfree/2013/apr/07/george-osborne-does-mockney-accent (accessed 5th July, 2017).
(2009) How In the Loop does us all a disservice. The Guardian [online] https://www.theguardian.com/film/filmblog/2009/apr/20/in-the-loop-tony-blair-alastair-campbell (accessed 13th July 2017).
(2012) The moment Ed Miliband phoned race row MP Diane Abbott to say: apologise or I’ll sack you. Mail Online [online] http://www.dailymail.co.uk/news/article-2082527/Diane-Abbott-Twitter-race-row-MP-faces-calls-resign-racist-tweet.html (accessed 5th July, 2017).
Dillard, J. P. and Meijnders, A.
Dorsey and Diaz-Barriga
Du Bois, J. W.
(2002) Stance and consequence. Paper presented at the Annual Meeting of the American Anthropological Association, New Orleans.
Ekman, P. and Cordoro, D.
Elahi, B. and Cos, G.
(2013) Our fair Chancellor resorts to mockney. Financial Times [online] https://www.ft.com/content/52851b6c-9e05-11e2-9ccc-00144feabdc0 (accessed 5th July, 2017).
(2013) ‘Mockney’ George Osborne backs the Briddish who wanna work. Telegraph [online]. http://www.telegraph.co.uk/news/politics/georgeosborne/9966717/Mockney-George-Osborne-backs-the-Briddish-who-wanna-work.html (accessed 5th July, 2017).
(2013) A fact finding analysis on the impact on the Member States’ social security systems of the entitlements of non-active intra-EU migrants to special non-contributory cash benefits and healthcare granted on the basis of residence. European Commission [online] http://ec.europa.eu/employment_social/empl_portal/facebook/20131014%20GHK%20study%20web_EU%20migration.pdf (accessed 14th July, 2017).
Eysenck, M. W. and Keane, M. T.
Fairclough, N. and Fairclough, I.
Fauconnier, G. and Turner, M.
Fiske, S. T., Neuberg, S. L., Beattie, A. E. and Milberg, S. J.
Fiske, S. T. and Neuberg, S. L.
Fiske, S. T. and Taylor, S. E.
(2011) Melody and rhythm in ancient political discourse: On how emotions induce persuasion. In van Haaften, T., Jansen, H., de Jong, J. and Koetsenruijter, W. (eds) Bending Opinion: Essays on Persuasion in the Public Domain. Leiden University Press. Retrieved June 6, 2017, from Project MUSE database.
Fowler, R., Kress, G., Hodge, R. and Trew, T.
Frank, D. A.
Frank, D. A. and McPhail, M. L.
Gavins, J. and Simpson, P.
Gentner, D. and Markman, A.
Gilbert, D. T.
Grady, J., Oakley, T. and Coulson, S.
(2012) Diane Abbott apologises over Twitter racism row. The Guardian [online]. http://www.theguardian.com/politics/2012/jan/05/diane-abbott-accused-racism-twitter (accessed 16th June, 2015).
(2015) Nick Clegg: George Osborne I a very dangerous man. The Guardian [online] https://www.theguardian.com/politics/2015/apr/06/nick-clegg-george-osborne-is-a-very-dangerous-man (accessed 12th July, 2017).
Halliday, M. A. K.
Halliday, M. A. K. and Matthiessen, C.
(1969) The personal is political. CarolHanisch.org [online] http://www.carolhanisch.org/index.html (accessed 14th July, 2017).
(2015) Audit of political engagement 12. Hansard Society [nline] https://assets.contentful.com/xkbace0jm9pp/3Rh8DJ77x6QGOG6Ei020kS/dc15490944711a83936ce24107230242/Audit_of_Political_Engagement_12__2015_.PDF (accessed 5th July, 2017).
Hullet, C., Louden, A. and Mitra, A.
Ivie, R. and Giner, O.
(2015a) Hunt: Debate showed chaos of Labour coalition. ITV [online]. http://www.itv.com/news/update/2015-04-16/hunt-debate-showed-miliband-secret-negotiations/ (accessed 17th August, 2015).
(2015b) The ITV Leaders’ Debate Live | UK Election 2015 | ITV News. YouTube [online] https://www.youtube.com/watch?v=vc6YH4-IHME (accessed 12th July, 2017).
(2000) Don’t throw out the baby with the bathwater: in defence of theoretical eclecticism in Stylistics. PALA Occasional Papers [online] http://www.pala.ac.uk/resources.html (accessed 14th July, 2017).
Kaal, B., Maks, I., and van Elfrinkhof, A.
Kirkham, S. and Moore, E.
Kranert, M. and Horan, G.
eds forthcoming ‘Doing Politics’: Discursivity, performativity and mediation in political discourse Amsterdam John Benjamins
Kress, G. and van Leeuwen, T.
(2011a) It’s a matter of great concern that Britain’s economic recovery has ground to a halt – Ed Balls. Labour [online]. http://www2.labour.org.uk/concern-that-britains-economic-recovery-has-ground-to-a-halt,2011-01-25 (accessed 11th June, 2015).
(2011b) Government are simply far too casual about the crucial need to get people back to work – Byrne. Labour [online]. http://archive.labour.org.uk/government-casual-about-need-to-get-people-work (accessed 11th June, 2015).
(2011c) Prison & probation officers having their work undermined by cuts that go too far and too fast – Khan. Labour [online]. http://archive.labour.org.uk/prison-officers-having-their-work-undermined (accessed 11th June, 2015).
(2011d) Deputy Prime Minister seems to admit that Government’s decision to cut too far too fast risks increasing unemployment – Leslie. Labour [online]. http://archive.labour.org.uk/governments-decision-risks-increasing-unemployment (accessed 11th June, 2015).
(2011e) Ed Miliband’s speech at the launch of Labour’s local election campaign. Labour [online]. https://archive.labour.org.uk/ed-milibands-speech-at-labours-local-election-campaign-launch (accessed 11th June, 2015).
Lambert, W. E., Hodgson, R. C., Gardner, R. C. and Fillenbaum, S.
Larsen, J. T., McGraw, A. P. and Cacioppo, J. T.
(2010) The unstoppable rise of Russell Brand. The Guardian [online] https://www.theguardian.com/media/2010/apr/06/russell-brand (accessed 13th July, 2017).
London Evening Standard
(2012) Diane Abbott in racist jibe storm. The London Evening Standard [online]. http://www.standard.co.uk/news/diane-abbott-in-racist-jibe-storm-7304601.html (accessed 16th June, 2015).
Los Angeles Times
(2008) Jesse Jackson explains those Tuesday-night tears. Los Angeles Times [online] http://latimesblogs.latimes.com/washington/2008/11/obama-jackson.html (accessed 13th July, 2017).
Marks, G. and Miller, N.
forthcoming). Intertextuality in Practice. Amsterdam: John Benjamins.
(2013) George Osborne’s ‘man of the people’ accent ridiculed. The Independent [online] http://www.independent.co.uk/news/uk/politics/george-osbornes-man-of-the-people-accent-ridiculed-8675419.html (accessed 13th July, 2017).
(2015) Theresa May’s speech to the Conservative Party conference – in full. The Independent [online] http://www.independent.co.uk/news/uk/politics/theresa-may-s-speech-to-the-conservative-party-conference-in-full-a6681901.html (accessed 13th July, 2017).
Merrill, N., Gallo, E. and Fivush, R.
Moore, E. and Podesva, R. J.
Moors, A., Ellsworth, P., Scherer, K. and Frijda, N.
Morris, G. and Chenail, R.
Murphy, J. M.
Oatley, K. and Johnson-Laird, P. N.
(2008) Full text: Obama’s victory speech. BBC News [online] http://news.bbc.co.uk/1/hi/world/americas/us_elections_2008/7710038.stm (accessed 13th July, 2017).
(2010) George Osborne’s speech to the party conference in full. Guardian [online] https://www.theguardian.com/politics/2010/oct/04/george-osborne-speech-conservative-conference (accessed 14th July, 2017).
Peplow, D., Swann, J., Trimarco, P., and Whiteley, S.
Podesva, R. J.
(2012) Ed Miliband rings Diane Abbott during live interview on Twitter race row. YouTube [online] https://www.youtube.com/watch?v=o6h-NHq8BNw (accessed 12th July, 2017).
Premack, D. and Woodruff, G.
(2003) Stance accretion. Paper presented at the Language, Interaction, and Social Organization Research Focus Group, University of California, Santa Barbara.
Rosch, E. and Mervis, C.
Rosch, E., Mervis, C., Gray, W., Johnson, D. and Boyes-Braem, P.
Rowland, R. C. and Jones, J. M.
Russell, J. A.
Russell, J. A. and Caroll, J. M.
Ryan, M. -L.
(2009) In the Loop: Review. The Telegraph [online] http://www.telegraph.co.uk/culture/film/filmreviews/5165467/In-The-Loop-Review.html (accessed 14th July, 2017).
Semino, E. and Culpeper, J.
Schank, R. C. and Abelson, R.
(2012) MP Apologises After Tweet Sparks Race Row. Sky News [online]. http://news.sky.com/story/915384/mp-apologises-after-tweet-sparks-race-row (accessed 16th June, 2015).
Smith, C. A. and Lazarus, R. S.
Stewart, F. R.
Strongman, K. T. and Woosley, J.
Talbot, M., Atkinson, K. and Atkinson, D.
(2012) Diane Abbott forced to apologise in racism row after claiming ‘White people love playing divide and rule’. The Telegraph [online]. http://www.telegraph.co.uk/news/politics/labour/8996425/Diane-Abbott-forced-to-apologise-in-racism-row-after-claiming-White-people-love-playing-divide-and-rule.html (accessed 16th June, 2015).
(2014) Ed Balls turns on Ed Miliband for forgetting the deficit. The Telegraph [online] http://www.telegraph.co.uk/news/politics/ed-miliband/11144884/Ed-Balls-turns-on-Ed-Miliband-for-forgetting-deficit.html (accessed 14th July, 2017).
(2015) Election debates: Who won according to Twitter? The Telegraph [online] http://www.telegraph.co.uk/news/general-election-2015/politics-blog/11512203/Election-debates-Who-does-Twitter-think-is-winning.html (accessed 14th July, 2014).
Thibodeau, P. H. and Boroditsky, L.
(2011) Metaphors we think with: the role of metaphor in reasoning. PLoS ONE. 6(2). http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0016782.
van Leeuwen, T.
van Peer, W.
van Peer, W. and Andringa, E.
van Peer, W., Hakemulder, F., Hakemulder, J. and Zyngier, S.
van Peer, W., Hakemulder, F. and Zyngier, S.
Watson, D., Wiese, D., Vaidya, J. and Tellegen, A.
(2009) The complete Bushisms. Slate Magazine [online] http://www.slate.com/articles/news_and_politics/bushisms/2000/03/the_complete_bushisms.html (accessed 12th July, 2017).
(2015) The lessons of history for Jeremy Corbyn. The Telegraph [online] http://www.telegraph.co.uk/news/politics/Jeremy_Corbyn/11860651/The-lessons-of-history-for-Jeremy-Corbyn.html (accessed 13th July, 2017).
Zyngier, S., Bortolussi, M., Chesnokova, A. and Auracher, J.
Cited by 12 other publications
No author info given
Bell, Alice, Sam Browse, Alison Gibbons & David Peplow
Kostadinova, Viktorija, Nuria Yáñez-Bouza, Marco Wiemann, Gea Dreschler, Sune Gregersen, Beáta Gyuris, Kathryn Allan, Maggie Scott, Lieselotte Anderwald, Sven Leuckert, Tihana Kraš, Alessia Cogo, Tian Gan, Ida Parise, Shawnea Sum Pok Ting, Juliana Souza Da Silva, Beke Hansen & Ian Cushing
Neurohr, Benedict & Lizzie Stewart-Shaw
Statham, Simon & Rocío Montoro
Whiteley, Sara & David Peplow
This list is based on CrossRef data as of 15 june 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
Literature & Literary Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics